Neighborland is a civic technology company whose communications platform empowers organizations to collaborate with their stakeholders in an accessible, participatory, and equitable way. They have worked with hundreds of city agencies, universities, foundations, and local non-profits to engage thousands of residents to shape the development of their neighborhoods.
Neighborland knew their SaaS product was delivering results for existing clients, but needed help refining their message to reach new client audiences. They looked to CivicMakers to assist with strategic marketing initiatives to cultivate leads, educate buyers, and drive sales.
1. Developed foundational Brand Messaging Framework to unify all marketing efforts across sales, content, social and web.
2. Conducted competitive research for branding and product positioning and tested messaging with existing clients.
3. Created clear, compelling content for an online product guide to serve as a sales tool for educating potential buyers.
“The CivicMakers Team was a pleasure to work with – their professionalism and passion for our competitive space was refreshing. There is typically a long and costly process to educate consultants about a challenge – because Civicmakers thoroughly understands the landscape of civic and government technology, they were able to jump in quickly and deliver unprecedented results for us.
I would absolutely hire them again (and intend to)!”