Case Study
City of Mountain View Strategic Plan

We design and facilitate inclusive, effective strategic planning processes specifically for public sector and civic organizations.
We believe that the process of strategic planning is just as important as the product. We also know that process must be adapted for the unique challenges and opportunities of our public sector partners, especially the need to get things done efficiently while including everyone.
Developing a vision and translating that strategic direction into specific priorities and work plans provides an opportunity to create deep alignment and trust to support collaboration across teams and organizations. Ultimately, our proven Strategic Roadmap model creates a direct line-of-sight between what staff and stakeholders do on a daily basis and how it achieves the overall vision.
Our stakeholder-driven approach to strategic planning leads to tangible, improved outcomes:
The steps in our strategic roadmap process typically include:
At every step, we find ways to incorporate ongoing engagement with internal and external audiences to ensure stakeholders are aligned, or, if not, what tradeoffs need to be resolved to find alignment.
We’ve successfully employed this strategic roadmap process for annual Board and Council retreats and city-wide strategic plans, as well as more specific contexts such as smart city action plans and program-level planning efforts.