City of Hayward Citywide Strategic Plan

Client Need

The City of Hayward wanted to create its first citywide strategic plan in order to align the priorities of City Council with the day-to-day efforts of staff. The City partnered CivicMakers to facilitate a collaborative strategic planning effort between City Council, staff, and the community.


CivicMakers started by facilitating Council’s yearly retreat where we co-created a compelling three year vision. With the participation of the City’s Executive Team, we refined that vision into six strategic priorities and then brainstormed specific projects that would accomplish each priority.

With a draft in hand, we held three public ‘pop-ups’ to invite community feedback. These pop-ups were staged in heavily traffic areas like the Farmer’s Market, Hayward BART station, and local Cal State campus to meet residents on their turf. The pop-ups were paired with a community-wide survey. Finally, the project lists were vetted with staff who used their subject matter expertise to refine and ‘right-size’ the projects to existing capacity and resources. The Strategic Plan was unanimously passed by City Council.

The resultant Strategic Roadmap provides a direct line-of-sight between Council’s overall vision, the community’s priorities, and the daily work of staff. Not only does Hayward now have a roadmap to the future, but many stakeholders were instrumental in its formation, improving their commitment and buy-in. In addition to the planning effort, we helped this City implement the strategic roadmap by integrating it into the budget, developing success metrics, and establishing a continual review process.


  • Reached consensus between Council and the Executive team on the priority areas and hundreds of projects
  • Citywide engagement and integrated input from 50+ staff across departments and levels in the organization as well as feedback from 100+ residents
  • Grew capacity for human-centered strategic planning in the City.
  • Strategic Roadmap that was unanimously passed by City Council and is now in the implementation phase.


  • Client: City of Hayward
  • Dates: May 2019 – March 2020
  • Services: Strategic Plan, Strategic Roadmap, Community Engagement, Community Outreach, Stakeholder Engagement, Facilitation, City Council Retreat, Cross-Departmental Workshops, Community Online Survey, Community Pop-Up Workshops
  • Staff: Jim Rettew, Cristelle Blackford, Lawrence Grodeska, Victor Tran